The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place at Battersea Evolution in London, on Thursday 26th April 2018. It is great to be recognised alongside some fantastic campaigns in what was the most competitive of all 19 categories.
“The new Film Content of the Year Award category received the most entries as the industry also battles to engage their target audiences in the most effective ways.”
Huge credit must go to our client Southampton FC for continuing to take risks with their online content and to have the foresight to start planning for a kit launch campaign 8 months ahead of launch. The Made For Heroes films have had over 10 million views worldwide and picked up Best Marketing Campaign at the Fanalyse Awards 2017.
The films see Southampton footballers Ryan Bertrand, Maya Yoshida, Manolo Gabbiadini and Fraser Forster lend their voices to superhero character versions of themselves as they seek to recover the stolen hard drive containing the secrets to Southampton’s new Under Armour kit design.
The campaign was launched via social media in July 2017 and was heralded as “the greatest kit launch of all time” by Eurosport UK and “Southampton FC’s gift to humankind” by Joe.co.uk. BBC’s 606 Programme said “There are kit launches, then there are Southampton FC kit launches.”