Row To Rio

In the build up to the Rio Olympics, British Rowing commissioned Black Shark Media to make a series of films following the GB Rowing Team. The 11 film series shot over the course of 12 months followed the competition for places as they trained for the biggest moment of their lives. The series has had over 250,000 views on YouTube and helped British Rowing reach a wider audience and, crucially for a sport like rowing, attract new high-profile sponsors such as Oakley, Concept2 and Hertz.

The complete series of 11 films can be viewed on British Rowing’s YouTube Channel.

Black Shark Media have produced a great series of films for the GB Rowing Team in the build up to the Olympic and Paralympic Games in Rio, helping us to promote our rowing squads to a wide audience inside and outside the sport. James and his team have been really good to work with – creative, innovative and highly professional in their approach.

Sir David Tanner CBE
Perfomance Director
British Rowing