Film Production // Branded Content // Creative Strategy


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Need another reason to get behind Europe this Ryder Cup? How about Piers Morgan backing the USA…

Watch this spot we created for Paddy Power written & directed by James Kibbey.


A selection of what we've been up to in recent times...

Adidas Ace 15

Directed by Black Shark Media’s James Kibbey for UNIT9 FILMS, this is one of a series of films shot to launch Adidas football boot revolution. To watch the other film about the X15 boot click here.

Dreams – Olympic Rowing

In the first of a series that Black Shark Media has been commissioned to make for the GB Rowing Team, “Dreams” sees the rowers at the start of the biggest year of their lives as they build to the Rio Olympics.

Mastercard April Fool

In this deadpan comedy April Fool’s film for MasterCard, we worked with rugby legend Martin Johnson as he urged the public to get over 2003.

Show Your Stripes

After the success of The Next Chapter film, Southampton FC recently asked us back to make a comedy film to help launch their new kit. In this mini-doc Dr. Barry Gale tries to implement his Player Integrated Stripes Strategy (or P.I.S.S.) on a host of Saints stars. The film has been a smash hit, gaining over 100,000 views in the first 48 hours and leading to Barry making an on pitch appearance at the final home game of the season. The film has since won 3 awards including Best Viral Campaign at the UK Social Media Communication Awards.

The success of the film led to fans of Southampton FC demanding more, which resulted in this Barry Gale Christmas special.

The Barrel Doctor

He works hard. He works alone. He fixes barrels. A portrait of an unsung hero working at Havana Club in Cuba.

With a focus on cinematography and craft, this type of approach can highlight the foundations of a brand’s work. The behind-the-scenes glimpses of the individual passion that makes a big brand like Havana Club what it is.

The Supercustomer

Meet The Supercustomer…

Original animation created as a brand film for 5one Marketing to illustrate who they are and what they stand for.

We worked closely with the client to hone the script and storyboard, and develop a visual identity and assets which 5one could use going forward.

Southampton FC – The Next Chapter

To help launch Southampton FC’s new training facilities, former legends including Bale, Walcott, Lambert and Le Tissier joined current players to talk about why Southampton is so successful in producing world-class footballers.

The film received international press coverage, was viewed over 50,000 times on YouTube in the first 24 hours, and was screened in full on Sky Sports News.

The Last Sparks Of Sundown

The Last Sparks Of Sundown is the debut feature film from writer/director James Kibbey and producer Adam Dolman. It stars world renowned comedians the Pajama Men, as well as British comedy talent including Miles Jupp (Rev, The Thick Of It), Kayvan Novak (Fonejacker, Four Lions) and Emily Bevan (In The Flesh).

The film picked up Best Film and Best Director Awards at the Chicago Comedy Film Festival 2014, and Best Micro-Budget Film at the London Independent Film Festival 2015 and is now available to buy and rent on iTunes.

Chicken Boy

Somewhere in London, in a restaurant basement, lives a man who was raised by chickens…

This was an offbeat short film created as a piece of branded content for Chicken Shop, an international chain of chicken restaurants.

House Cocktail

House Cocktail was one of 9 short films commissioned as part of Soho House’s “House Shorts” competition.

Starring Laura Haddock (Da Vinci’s Demons) and American comedy duo The Pajama Men, it was judged the winner by a panel of Hollywood luminaries including Harvey Weinstein, Paul Greengrass, Jessica Chastain and Paul Haggis.

It has since scooped a further 5 awards worldwide.

Around Heathrow in 80 Plates

To help promote Heathrow Airport’s new food guide, Masterchef maestros Gregg Wallace and John Torode were challenged to eat 80 plates of food in one crazy day across 5 terminals. It’s fair to say they rose to the challenge.

Cerca Del Cielo

Cerca del Cielo (close to the sky) is a collaboration between Black Shark Media’s director James Kibbey and the Argento Wine Company.

This mini-documentary style short film follows a day in the life of Argento Winemaker Silvia Corti on a journey from vineyard to table against the stunning backdrop of Mendoza, Argentina.


This film was commissioned by the Happy Egg Company to tie in with Pancake Day. Black Shark Media worked with Helix 3D model-makers to create “The Pancake-omatic”. The challenge was to get it all working in one take, no easy task with a live chicken and real eggs.

The film went viral and has since clocked up 200,000 views on YouTube.


This promotional film for client Ella’s Kitchen involved working with the innovative Thrill Laboratory as well as 12 adorable one-year olds to see which foods provoked the most dramatic responses.

Havana Club 3 Años

This project involved working with agency M&C Saatchi to create an eye-catching film about the rum production process for Havana Club.

Shot over the course of week in Cuba, the film combines live action and motion graphics to bring the secrets of the rum creation process to life.

Down Town Babby

Black Shark Media has worked with kids food brand Ella’s Kitchen on many occasions. In this film, we were commissioned to put together a Christmas themed spoof of Downton Abbey featuring little ones acting their hearts out. The film has been a massive hit, racking up over 350,000 views on YouTube.

Talking Packs

This was just one film of a series of ten films made for Tate & Lyle’s innovative “Talking Packs” campaign. Mel Sykes was the face of sugar and you may recognise the location from The King’s Speech.

2 Forks Food Stars

Black Shark Media’s animation team were called upon again to create a punchy, engaging launch film for food consultancy 2 Forks and their Food Stars competition.


Emily is on her way home from work. For the last time.

“14″ was an experimental short film shot in just 2 hours on the top deck of a London bus.


We have worked with self-storage company Safestore on over 10 film projects.

This, the most challenging and rewarding brief, involved transforming the company’s most valuable employees into superheroes!

Beat Yesterday – Garmin

Garmin’s range of wearable tech is shown off in this online commercial made in partnership with Southampton FC as they lay down a challenge to Beat Yesterday.


A Black Shark Media Mini-Doc. Lloyd Bryan repairs vintage car radiators. While he was away on holiday, a rumour spread that he had died of a massive heart attack. This is his story…


Black Shark Media were challenged by charity Breast Cancer Care to make a film to mark their new partnership with The FA. Featuring a host of England footballers and high profile celebrities, the film encourages people to Pass It On.


A man on the brink wishes he could reverse everything.

The multiple award-winning debut short film we made back in 2000. Where it all began.



We are a film production company located in London, UK. We specialise in sport, comedy, and working with big name talent. Often simultaneously.

Film Production

Whatever the budget, we always aim for the highest possible production values. From Alexas, REDs, drones and cranes, through to GoPros and DSLRs, we have worked with them all!

Creative Strategy

The earlier you can get us involved, the better. We develop your initial ideas to create a story-driven approach that cuts through the noise.

Branded Content

We specialise in creating content that entertains first and foremost whilst delivering your brand message in a more subtle way.

Talent Focussed

Our work has seen us get the best on camera out of top talent including Wayne Rooney, Gareth Bale, Theo Walcott, Matt Le Tissier, Gregg Wallace, John Torode, Miles Jupp and Laura Haddock.


Our films have won many awards from the industry over the years. Some bloke called Harvey Weinstein proclaimed House Cocktail “a fantastic, entertaining short.”

James Kibbey - Director

James is the founder of Black Shark Media. In addition to his commercial and corporate work, the short films he has written and directed have won numerous awards worldwide. His comedy short House Cocktail won the House Shorts competition judged by industry luminaries including Harvey Weinstein, Paul Haggis and Paul Greengrass. His debut feature The Last Sparks Of Sundown won Best Film & Best Director at the Chicago Comedy Film Festival.

Adam Dolman - Producer

Adam has over 10 years experience producing commercials for the likes of Mercedes, Lynx and Marks & Spencer. In 2012 he created and produced a drama series for Channel 4 called RUN, starring Olivia Colman, Jamie Winstone and Lennie James.


Here's what we got up to in 2015...



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